The original image is a "Coors Light" add I saw in a magazine. I was immediately struck by the adventurous nature of the add considering it was promoting an insanely generic and far from healthy or natural beer of all things. If anyone were to attempt to cross this bridge after drinking Coors Light, things probably wouldn't end too well. So, in my remix I kept the mountain/bridge image in black and white and then found a watch-head and the word "world" also in black and white. Representing the state our society is in currently in regards to how most people perceive the environment, and the aspect of time and being too busy to care, is reflected in the dark clock, dark mountain, and the dark font of the word "world." Embarking on this journey towards changing our perspective on nature is the girl with the backpack, and the image gets progressively more colorful and full of natural images as it goes into the sky. The words "save the" has some color to help represent the progression of this journey towards a more natural life as well. The overall message of this piece is that we have a long way to go, but it is achievable for everyone to live sustainably and nurture and respect the planet we live on rather than take advantage of it.
Chelsea Kozikis
Image: Coors Light advertisement
Source: Shape Magazine
Issue Date: June 2018
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