Saturday, August 19, 2017

Your Sense of Freedom



Unfortunately, advertising drives our understanding of things.  It can take things we hold dear, like the sense of freedom, and cause us to disregard the effects of what we do.  Geico Insurance manipulates our idea of freedom to make us believe it encompass riding a paved highway, causing pollution runoff into that pristine ocean and cuts through a sensitive ecosystem, on your new motorcycle that runs on fossil fuel, produced by detrimental resource extraction, polluting refinery practices, land altering and precariously unsafe pipeline construction and carbon dioxide emission.  Therefore, we prioritize these practices in fulfilling a false and mislead idea of freedom being sold to us by a cute little gecko.
In my digital remix, I want to show on one hand, the reality this “sense of freedom” produces, and on the other hand, an alternative practice that can provide a more authentic, ecologically sound approach to finding and experiencing that sense of freedom.

Remixed by Rebecca Cote

Original image Citation: Geico Insurance Ad.  Nature Conservancy, June/July 2016. Image taken from the back cover.

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