Unfortunately, advertising drives our understanding of
things. It can take things we hold dear,
like the sense of freedom, and cause us to disregard the effects of what we
do. Geico Insurance manipulates our idea
of freedom to make us believe it encompass riding a paved highway, causing
pollution runoff into that pristine ocean and cuts through a sensitive
ecosystem, on your new motorcycle that runs on fossil fuel, produced by
detrimental resource extraction, polluting refinery practices, land altering
and precariously unsafe pipeline construction and carbon dioxide emission. Therefore, we prioritize these practices in
fulfilling a false and mislead idea of freedom being sold to us by a cute
little gecko.
In my digital remix, I want to show on one hand, the reality
this “sense of freedom” produces, and on the other hand, an alternative
practice that can provide a more authentic, ecologically sound approach to
finding and experiencing that sense of freedom.
Remixed by Rebecca Cote
Original image Citation: Geico Insurance Ad.
Nature Conservancy, June/July 2016. Image taken from the back cover.
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