You Might Need It, But Can You Live Without It?

GQ Magazine (2015), back cover and first page

Remix

As soon as I opened up the cover of GQ magazine, there it was.

BAM.

A full spread advertisement for a 2016 Mazda MX-5 Miata and the subscription reads-

“You may not need it, 
but can you live without it?”

I chose to remix this advertisement in particular for the message that it portrayed; that the car being displayed was a necessity for our lifestyle. While the car was originally placed in a secluded natural environment, this environment was dark and dry. Something that I believed showed little to no respect for what surrounds the car because that little red sports car was the most important thing in the advertisement. I wanted to change the message that this spread demonstrated – rather than putting the importance on the necessary material product of a car, we need to put the importance on the environment that surrounds us.  For without this environment, where does that leave us?

We can’t live without it.

 by Kate Dunlevy