The image I started with was an Athleta ad. A model dressed in athletic gear, including shiny silver sneakers was walking in a park with her hands in her jacket pockets. The site, Superkiln Park in Copenhagen, was clearly chosen for the dramatic lines painted on the pavement. From the camera’s perspective there is nothing natural about this walk in the park. No trees. No sky. It is gray and drab and any sign of nature or fresh air has been sucked right out of the atmosphere.
Fast forward to my transformation and you will see the same model is now in a what a park is supposed to be: full of life and fresh crisp air. The model has transformed. Her smile hasn't changed yet she looks happier. She is now stretching her arms out wide, embracing the moment. She is in nature. She moves and stretches. She is alive.
Athleta ad, ERB1C1239T P.46
Kristen Naffah
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